Kim Kardashian’s KKW Beauty Launch

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Source: KKW Beauty Instagram

Kim Kardashian is once again adding to her empire by launching her own make up line, KKW Beauty. The beauty brand goes live today, 6/21/17. The first product being launched is the Crème Contour and Highlight Kit.  According to KKW Beauty’s Instagram, the kit comes in 4 shades: light, medium, dark and deep dark. The post also mentions each kit comes with a dual-ended contour stick, 2 highlight shades (one matte and one shimmer) as well as a dual-ended blending tool. Kim mentions in an Instagram post that the kits will be priced at $48 each. Some may wonder if Kim’s beauty line will be more or less successful than her sister’s, Kylie Cosmetics. Known for her contouring/highlighting/concealing, Kim’s products seem to be more skin focused, while Kylie’s are more lip and eye focused. I think these kits would work well with any skin tone and I like the option of having a matte and shimmer highlight. I am so excited about the launch of KKW Beauty and can’t wait to try the Contour and Highlight Kit for myself!

 

Avéne USA

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